What Is Perception?

A process by which individuals organize and interpret their sensory impressions to give meaning to their environment.  Perception is a process of making a statement based on the information received.

Most of the time, perception could be far away than perfect because it shall be treated through information obtained which may not necessarily be based on fact.

Why Is it Important?

  • Because peoples’ behavior is based on their perception of what reality is, not on reality itself.
  • The world as it is perceived is the world that is behaviorally important.

There are many types of Perceptual Errors

  • STEREOTYPING
  • HORN EFFECT
  • HALO EFFECT
  • RECENCY EFFECT
  • PRIMARY EFFECT
  • SIMILAR TO ME EFFECT
  • FUNDAMENTAL ATTRIBUTION ERROR
  • SELF-SERVING BIAS
  • SELF-FULFILLING PROPHECY

Stereo Typing:

“Making positive or negative generalizations about a group or category of people, usually based on inaccurate assumptions and beliefs and  applying these generalizations  to an individual member of the group.”

Examples

    Sales  people are more outgoing and aggressive

    Accountants are quiet and introspective

    Married people are stable employees.

    All old workers are less skilled in computer technology

    Women are more nurturing than men.

Horn Effect:

Based on one NEGATIVE quality, we assumed the person is BAD.  i.e. we perceived the whole person, based on ONE quality.

Example:- 

  • Suppose you are in a job Interview, the first thing if you say “the weather outside is not good” to your next possible employer, the person who is talking you will automatically assume that you are generally a negative person, and will probably think all other qualities about you are bound to be negative, and will therefore probably not consider hiring you.
  • Whe an interview begins with a negative statement from the interviewee, there is the maximum probability that he is not selected due to horn effect.

Note: To read more follow the link please (http://www.solarmonster.co.uk/perception-continued-corona-effect/)

 

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